He's a lazy wimp who can't cook or fix the car and whose girlfriend is cheating on him. You can see him on TV, in newspapers and magazines. He's 'advert man' and he's sick of being the butt of jokes. Record numbers of men are complaining about the way they are depicted by advertisers. Figures to be released this week by the Advertising Standards Authority show that the number of complaints has doubled this year. Over the last six years protests have increased tenfold.
Men say they are fed up being depicted as incompetent, brow-beaten slobs who cannot express themselves, hold down a job, clean the house, or keep a girlfriend.
On television, Mr Muscle cleaning products are sold using a bespectacled wimp, and the man in the ad for Archers peach schnapps is outwitted by his manipulative girlfriend.
Claire Forbes of the ASA said: 'Public sensitivities have changed. What men may have regarded as funny or inoffensive a decade ago can cause serious or widespread offence today. That's reflected in the very sharp increase in the number of complaints we get.'
Quote paraphrased from Steve McCurry
(National Geographic photographer and hero of mine): "My biggest fear is that one day they'll realise that I don't really know what I'm doing!"
Quote from my Mum: 'Professional' just means you get paid for doing something - it doesn't necessarilly mean you're any good." (Thanks Mum!)
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6 comments:
aaaaand.....breath out
Men fight back over sexist TV adverts
Downtrodden, weak, outwitted and male
Ian West
Sunday December 9, 2001
The Observer
He's a lazy wimp who can't cook or fix the car and whose girlfriend is cheating on him. You can see him on TV, in newspapers and magazines. He's 'advert man' and he's sick of being the butt of jokes.
Record numbers of men are complaining about the way they are depicted by advertisers. Figures to be released this week by the Advertising Standards Authority show that the number of complaints has doubled this year. Over the last six years protests have increased tenfold.
Men say they are fed up being depicted as incompetent, brow-beaten slobs who cannot express themselves, hold down a job, clean the house, or keep a girlfriend.
On television, Mr Muscle cleaning products are sold using a bespectacled wimp, and the man in the ad for Archers peach schnapps is outwitted by his manipulative girlfriend.
Claire Forbes of the ASA said: 'Public sensitivities have changed. What men may have regarded as funny or inoffensive a decade ago can cause serious or widespread offence today. That's reflected in the very sharp increase in the number of complaints we get.'
Mr. Muscle, loves the jobs you hate.
Ian West, Press Association.
you can click on the image to make it bigger if you wanna see the rippling muscles close up
Fuck me that's more of a sunken chest than appeared in Pirates of the Caribbean 2.
That Sid Little has nt got any better with age
sid little is king
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